Beautycounter: The Secret to a Healthier Beauty Routine

Beauty Counter

Like most girls in their 20s, I’m a beauty product Fiend (that’s right, with a capital “F”). But as I continue to read about the harmful nature of synthetic skincare and haircare products, I can’t help but feel a desire to switch up my beauty routine and start choosing brands that are healthier.

Enter Beautycounter, a new-ish beauty line that promises to find non-toxic alternatives for our paraben-packed beauty regimen. The company was founded on the basis that our skin–the human body’s largest organ–absorbs everything into our bloodstream, and therefore all ingredients used in our beauty routine should be as healthy as possible.

It’s been a few weeks since I replaced my regular shampoo, conditioner, body lotion, and body scrub with Beautycounter’s products, and I couldn’t be happier. Each of these products has a succulent grapefruit-y smell that is vibrant enough to wake me up during my  early morning routine, but faint enough that it fades away soon after application. After each use, my hair and skin feel soft, luscious, and moisturized, and my mind is at ease knowing that I’ve made the right choices.

To shop these products and more, visit

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